The Brief:
Convey the essence of sound personality through the visual. Develop a special release audio package including casing, lyrics book and promotional item.
The Design:
It is undeniable the huge influence that “36 Chambers” had on hip hop culture. The inspiration of the Wu-Tang Clan is now firmly written in the stars , providing navigation to those lost in the world of Hip Hop. The lyrics book and promotional item offered a chance to visually mirror the unique sounds that Wu-Tang pioneered; aggressive raps laid over roughly chopped beats, revived soul samples and mixed in with kung-fu dialogue.
